The EU's upcoming customs reform is set to affect low-value parcels shipped from non-EU sellers to European consumers. Under the reported changes, a €2 handling fee will apply per parcel, adding to the cost of cross-border shipments.

Online platforms may also face greater responsibility for customs declarations, taxes, and compliance when they act as importers.

For Chinese cross-border sellers, the additional fee could put pressure on margins, especially for low-priced products. Reviewing landed costs and comparing direct shipping with overseas warehousing will be important to maintaining cost efficiency.