The UK's Competition and Markets Authority (CMA) has reminded online retailers that all mandatory delivery fees must be clearly included in the total price displayed to consumers. The requirement applies throughout the shopping process, from advertisements and product pages to shopping carts and payment pages.
Retailers charging a flat delivery fee per order must still show the total price, including the mandatory delivery cost. Optional delivery charges must also be clearly disclosed and cannot be hidden behind links, drop-down menus, or late-stage checkout pages. The rules also apply to online marketplaces, price comparison websites, and search engines.
For cross-border sellers targeting the UK market, the update highlights the importance of transparent shipping prices. Businesses should review their websites, product listings, and checkout processes to ensure delivery costs are clearly communicated. Continued violations could result in financial penalties and compensation for affected consumers.
